We reinvisioned the Recyclebank homepage with a focus on user sign ups and engagement.
In an effort to boost the number of sign ups on Recyclebank, we took a stab at redesigning the homepage.
Our goal was to allow users to get into the site as quickly as possible and signed up for the service.
One of the issues with the original homepage was trying to explain the concept clearly. Because it's such a complex issue and solution, we felt it was best to walk the user through the process, encintivizing them along the way.
Now when you visit recyclebank.com, you are instantly engaging in the earning of points.