Film Society Lincoln Center

A year after our redesign of the Film Society Lincoln Center site, we're back again.

We worked very closely with the team at Film Linc to redesign their homepage. I was a part of the original homepage design team, led my Matt ipcar. But after a few years, the priorities and needs of the organization changed and it was time to update the site accordingly.

They have beautiful stills from the films they feature, we wanted to highlight those more, so we expanded the hero area and overlayed the description text on the image.

Ad revenue has also become more of a factor for the organization. We made that a priority in this redesign. Allowing the published content to continue to get the priority that it deserves, while still meeting the business goals of the site.